Insights

At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Kathy Neumann rent.com
Episode 26: Embracing Digital Innovation in the Rental Housing Industry

Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann, CMO of Rent.com speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry.

TrendWatch-Webcast
Keys to Effective Marketing in 2024

IN 2024
Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.

Stat: 47% of Gen Xers seek more opportunities to treat themselves or others
Splurge or Save? Unpacking the ‘Fun-flation’ Phenomenon in Today’s Consumer Market

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Episode 25: Mastering First-Party Data for Marketing Success

If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley and expert guests discuss ways to use 1st party data to enhance and advance a marketing strategy.

2024 Vericast Marketing Outlook Report Cover
What’s in Store for 2024: New Vericast Report Presents 7 Pivotal Marketing Insights

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

2024 Marketing Outlook
2024 Marketing Outlook

In 2024, marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.

Phil Rist, Propser Insights & Analytics, Headshot
Episode 24: Unlocking First-Party Data Challenges

Phil Rist, EVP of Strategy at Prosper, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics.

NXTDRIVE First-Party Data Video Series
First-Party Data: a Four-Part Video Series
Your first-party data offers valuable insights into customer behavior and preferences, enabling the creation of personalized experiences that boost engagement….
Vericast-CTV-Omnichannel
Ex-“Stream” Advertising 101
Uncover the future of advertising with Connected TV (CTV) — where the internet meets traditional TV, transforming the viewing experience….