Understand the impact your advertising has on driving sales at the register, down to the product level
Features & Benefits
- Quantify
Broadly and accurately measure the effect of digital marketing activity on in-store purchases across all ad formats.
- Learn
Understand your responders’ profiles, including in-market and long-term interests, as well as demographics, neighborhoods, purchases, and more.
- Optimize
Adjust advertising strategy to maximize ad spend across all channels and optimize digital campaigns in flight.
How It Works
Our Sales Impact Study precisely matches test and control store sales over the life of the campaign.*Some limitations may apply. Relies on client- and/or partner-provided data. Campaign must meet feasibility requirements.
01 Set Up Test and Control Stores
We carefully select and match exposed and control stores based on audience, geography, purchase history, and retailer preference of nearby consumers.
02 Monitor Each Group
Consumers around the exposed stores receive print and/or digital ads, and those around the control stores do not.
03 Measure Incremental Sales Lift
Incremental sales lift is determined by calculating the percent difference in exposed store sales compared to control store sales over the life of the campaign.
04 Gain Greater Insight
In addition to sales lift analysis, our location and neighborhood intelligence gives you purchaser profiles, such as demographics, card spend, interests, and point-of-sale insights.
