Insights
At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Optimizing Visibility: CTV Drives Sales for Eye Care Pharmaceutical Company
A pharmaceutical company specializing in eye care wanted to drive awareness of a new over-the-counter (OTC) eye care product at several hundred locations of a major big box retailer.
Ex-“Stream” Advertising 101
Uncover the future of advertising with Connected TV (CTV) — where the internet meets traditional TV, transforming the viewing experience….
Unlocking Success in CTV Advertising: A Masterclass for Media Buyers
As CTV continues to reshape the advertising ecosystem, media buyers are presented with opportunities and challenges. Our masterclass addresses these…
The CTV Blueprint: Illuminating the Path to Successful Advertising
Choosing the right marketing solution can be overwhelming given the myriad of choices today. Our Connected TV (CTV) Buyer’s Guide…
Six Elements To Consider While Designing A New Acquisition Campaign
Traditional banks have long dominated the banking landscape, but more consumers are embracing online banks. People are switching to innovative…
Understanding Connected TV: Getting the Definitions Right
As more people cut the cord to cable and watch TV through streaming services, financial institutions need to think outside…
VERICAST MarTech Briefing: Connected TV
Summary How does Connected TV (CTV) fit into in an ad world where privacy is a requirement? How can marketers…
Unlock the Full Potential of Connected TV With Reliable Attribution
Connected TV (CTV, a subset of OTT) offers a wealth of opportunities for brands to more precisely connect with their ideal consumers where and how they live. The key is figuring out how exactly to quantify the potential.