Insights

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.

In this webinar our expert panel shares top-notch strategies for using data and social media to engage customers better up your social media game.

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.

From the allure of personalized offers and the resurgence of coupon-driven purchases to a notable uptick in festive dining out, discover the key insights driving the 2023 holiday retail season.

Justin Bartek of Dog Haus talks about how to make the most out of the data he gets from a variety of sources.