Insights

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

Justin Bartek of Dog Haus talks about how to make the most out of the data he gets from a variety of sources.

Justin Bartek, VP of Marketing for Dog Haus describes how he’s optimizing large amounts of data to create better guest experiences.

By personalizing to the household, brands can reach more of the right customers and potential customers for their brand, all while keeping marketing costs lower.

Listen as Dipanjan Chatterjee, Vice President and Principal Analyst at Forrester, talks about marketing strategies to reach and keep customers in the current environment.

Menu price hikes have led to consumers trading down. Here’s how to get guests to trade up at your restaurant.

A brand’s most loyal guests can be highly influenced via digital loyalty offerings, yet loyalty should not be confused with acquisition. While it is true that loyalty drives frequency of visitation, it doesn’t grow the size of the customer base.

Between increased costs of goods, supply chain disruptions, and wage hikes to attract and retain workers, restaurants are getting squeezed from all sides. As such, operators are looking for any and all ways to increase revenue.