Insights

Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann, CMO of Rent.com speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry.

IN 2024
Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.

In Episode 24 of the Business to Human podcast, Prosper Insights & Analytics’ EVP of Strategy, Phil Rist, breaks down new research on the struggles that marketing executives face in harnessing the power of data and analytics.

Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.

If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley and expert guests discuss ways to use 1st party data to enhance and advance a marketing strategy.

Phil Rist, EVP of Strategy at Prosper, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics.