Insights

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

Vericast recently identified seven data-supported insights we believe will shape the marketing industry this year. Here’s a preview of what to expect.

Business to Human host Matthew Tilley breaks down current trends across the CPG and grocery sector and how those trends impact both marketers and consumers.

Brands looking to differentiate themselves in this fiercely competitive market should not underestimate the power of age-old marketing tools: coupons, deals, and promotions.

Hans Fischmann of Vericast shares his thoughts on what’s coming for the store experience and what will be required to get us there.

Print circulars remain a vital tool in retail marketing. Discover why consumers still value these ads and how retailers can effectively use them.

Kevin Shapiro of Coty discusses how clear messaging and a return to simplicity are catalyst for brand success.

Hans Fischmann, VP of Product Management for Vericast describes what’s in-store for the in-store experience and what it will take to get us there.