Reports
At Vericast, we fuel growth and drive meaningful commerce. We have the data, media, technology and people to empower you to deliver the right message, at the right time, with the right media, in a privacy-forward way.
Attrition to Acquisition: The Evolution of Banking Loyalty
Highly anticipated financial services industry trends have arrived — crucial, concise, and ready to explore. Vericast’s 2024 Financial TrendWatch report draws on comprehensive data to provide banking marketers with a complete view of the current landscape.
2024 Marketing Outlook
In 2024, marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.
Ex-“Stream” Advertising 101
Uncover the future of advertising with Connected TV (CTV) — where the internet meets traditional TV, transforming the viewing experience….
6 Misconceptions About First-Party Data Strategy
Explore the untold truths about first-party data strategies and discover how leading marketers are breaking barriers. Don’t let misconceptions hold…
2023 CPG + Grocery TrendWatch: What Drives Today’s Shoppers
Vericast’s 2023 TrendWatch report dives deep into the intricate landscape of the Consumer Packed Goods (CPG) and grocery sectors. The…
The CTV Blueprint: Illuminating the Path to Successful Advertising
Choosing the right marketing solution can be overwhelming given the myriad of choices today. Our Connected TV (CTV) Buyer’s Guide…
2023 Retail TrendWatch: A Joyful Return to the Holiday Spirit
Vericast’s 2023 Retail TrendWatch report offers an in-depth study of evolving consumer preferences and trends during the holiday season. The…
The Ultimate Buyers Guide to First-Party Customer Data Solutions
Embark on the journey to select the right Customer Data Platform (CDP) with The Ultimate Buyers Guide to First-Party Customer…
Update On Our “14 Trends That Will Define Marketing in 2023”
Get ready for a mid-year update like no other as we revisit our bold predictions for the ever-evolving landscape of…