Case Studies

Gone are the days of simply contacting a leasing office and hoping that your dream building has availability. The age of digital has completely transformed the way we shop for everything — including the places we live. Kathy Neumann, CMO of Rent.com speaks with host Matthew Tilley about what it means to attract and retain customers in the modern housing industry.

A pharmaceutical company specializing in eye care wanted to drive awareness of a new over-the-counter (OTC) eye care product at several hundred locations of a major big box retailer.

IN 2024
Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.

Despite the squeeze on wallets, there’s a growing trend among consumers to prioritize experiences they truly cherish over traditional big-ticket home purchases like electronics.

The challenge of securing deposits while grappling with shrinking marketing budgets is omnipresent. Financial institutions are on a continuous quest for smarter approaches to household acquisition. Learn more.

Highly anticipated financial services industry trends have arrived — crucial, concise, and ready to explore. Vericast’s 2024 Financial TrendWatch report draws on comprehensive data to provide banking marketers with a complete view of the current landscape.

In Episode 24 of the Business to Human podcast, Prosper Insights & Analytics’ EVP of Strategy, Phil Rist, breaks down new research on the struggles that marketing executives face in harnessing the power of data and analytics.

In this roundtable, Vericast teammates discuss how to navigate upcoming challenges and what your organization (and marketing team) can do to come out on top.

Marketers are poised to navigate a landscape marked by the merging of innovative technology and enhanced consumer experiences.