What Top Marketers Say You Need to Succeed
THE MEASUREMENT PROBLEM
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Timestamps:
The Setup (0:00)
The Data Dilemma (2:17)
The Team Constraint (7:10)
The Measurement Problem (11:11)
The Technology Solution (18:28)
Conclusions (21:40)
The Setup (0:00)
The Data Dilemma (2:17)
The Team Constraint (7:10)
The Measurement Problem (11:11)
The Technology Solution (18:28)
Conclusions (21:40)
About the Author
Mathew Tilley is Executive Director of Content Marketing for Vericast and leads content marketing for the company. He has more than 20 years of experience in digital advertising and consumer promotions to develop, communicate and distribute ideas to make modern marketers more effective.